Myanmar finalises ATF programme

Myanmar Tourism Federation promoted the ASEAN Tourism Forum 2015 due to be held in the political capital, Nay Pyi Taw, 22 to 29 January 2015, during the Thailand Travel Mart Plus 2014.

The federation’s Tourism Marketing executive, Phyo Pyae Sone Win, said hosting the event was a first for the country. In the past it had to give up its right to host the event due the military junta’s strict controls over the country and a refusal to open the country to more tourists.

The 34th edition of this annual event will be held in the Myanmar International Convention Centre in Nay Pyi Taw, described as be comparable  in standards with convention centres in the Thai capital.

The theme of the conference is ‘ASEAN –Tourism Towards Peace, Prosperity and Partnership’.

ATF 2015 is expected to attract 1,500 attendees from more than 25 countries, including tourism ministers and officials, ASEAN exhibitors, international buyers, international and local media, as well as tourism trade visitors.

She said: “Since the country political reform took place in 2011, international tourists continue to increase year-on-year. Thailand is one of the country potential markets as it continues to be a gateway to Myanmar and also has substantial overland travel.”

Tourist arrivals to Myanmar increased from 800,000 visitors in 2010 to over 2 million in 2013, representing a 150% growth. By 2020, the country forecasts it will welcome 7 million visitors.

Hosting ATF 2015 will enhance the country’s tourism as well as provide more opportunities for local tourism players to showcase their products to an international travel trade audience.

Source : TTR Weekly